BLUEWATER
Black Scout offshore boat with five fishing rods and triple outboards underway

Offshore fishing. Open-water living.

OUT HERE.
ALL IN.

For the long run offshore.
And everything that brings you back.

Explore Bluewater ↗
Built for the run. Worn for the life.Go beyond the inlet ↓OFFSHORE / ALWAYS
01 / THE CALL OF OPEN WATER

Some people wait
for the weekend.
We watch the weather.

Lines off before daylight. The inlet behind you. Nothing ahead but blue. Bluewater comes from that feeling—and the people you share it with.

We’re building technical fishing apparel and coastal essentials for life on the water. Purposeful offshore. Effortless back on land.

THE FIRST WAVE / 12 ORIGINAL DESIGNS

WEAR YOUR
BLUEWATER.

In stock · American Athletic Apparel

Six tees. Three women’s tanks.
Three lightweight fishing hoodies.

In stock. Mockups show design placement; garment shades and print scale can vary. U.S. shipping $11 per order. Tax calculated at secure checkout.

Illustrative mahi-mahi leaping from cobalt offshore water

THIS IS WHAT WE COME FOR.

WILD WATER.
FULL COLOR.

Black Scout with offshore fishing rods and triple Mercury outboardsTHE BLUEWATER SCOUT / BLACK HULL. BLUE WATER.

03 / THE BLUEWATER BOAT

BLACK HULL.
BLUE WATER.

SCOUT 335 LXF

Our black Scout is part of the Bluewater story. The platform for the long runs, the early starts, and the days that inspire what we make.

A brand with its feet on deck
and its eyes on the horizon.

Meet the mark ↗
Bluewater BW monogram with a mahi-mahi overlapping the letters

04 / WEAR YOUR WATER

ONE MARK.
A WHOLE WAY
OF LIFE.

The mahi. The open water. The freedom to go. Our signature brings it together in a mark made to travel with you—from the first dock line to the last light.

See the first collection ↗

THE SHORELINE CAN WAIT.

SEE YOU
OUT THERE.

Find your Bluewater ↗

BLUEWATER / IN STOCK

Small BW-and-mahi logo on the front. Original artwork on the back. In stock · American Athletic Apparel. Garment and print colors may vary from the mockup.

YOUR BLUEWATER

THE BAG.

U.S. shipping $11 per order. Tax calculated at checkout. Your payment is processed securely by American Athletic Apparel, LLC.